The Path through Homelessness Campaign, developed by BM Dodo Strategic Design of Kingston for the United Way of Kingston, Frontenac, Lennox and Addington and the City of Kingston has won a 2022 So(cial) Good Design Award.

The local campaign, with photography by Bernard Clark, was selected for recognition in the Civil and Human Rights category by a group of 19 senior design leaders.

The aim of the campaign was to reduce stigma and connect people with resources that can help them, a news release from BM Dodo Strategic Design stated.

The campaign shares stories of individuals from different backgrounds that are homeless or have been homeless, showing how their path through life and experiences led to homelessness, the release said.

Organized by the Association of Registered Graphic Designers (RGD), the So(cial) Good Design Awards is a biannual, international design competition that celebrates design’s undeniable power to incite meaningful action and make positive change.

Two other Kingston-connected firms were among the award winners in other categories.

1dea Design and Media Inc. was a winner in the Health, Well-being and Safety category for The Connecting Guide, and Backcountry Branding won in the Sustainability, Ecology and Climate category for its sustainable coffee packaging.

The competition’s 54 winning projects will be honoured at a ceremony on June 1 at the Vancouver Playhouse as part of the DesignThinkers Conference. An exhibit of the winners will travel across Canada, including a stop at the Kingston Frontenac Public Library Sept. 18 to Oct. 2.

By srtwa

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